Saturday, December 23, 2017

Economic Order Quantity (EOQ) and Effective Inventory Management
Overview
Economic order quantity (EOQ) is the order quantity of inventory that minimizes the total cost of inventory management.

Two most important categories of inventory costs are ordering costs and carrying costs. Ordering costs are costs that are incurred on obtaining additional inventories. They include costs incurred on communicating the order, transportation cost, etc. Carrying costs represent the costs incurred on holding inventory in hand. They include the opportunity cost of money held up in inventories, storage costs, spoilage costs, etc.

There is also a cost for each unit held in storage, commonly known as holding cost, sometimes expressed as a percentage of the purchase cost of the item.

We want to determine the optimal number of units to order so that we minimize the total cost associated with the purchase, delivery and storage of the product.

The required parameters to the solution are the total demand for the year, the purchase cost for each item, the fixed cost to place the order and the storage cost for each item per year. Note that the number of times an order is placed will also affect the total cost, though this number can be determined from the other parameters.

Training Outcomes

Upon successful completion of this Training;
o   Attendees will learn how the stores function affects and contributes to both the profitability and efficiency of an organization and the importance of controlling inventory.
o   Contemporary methods and techniques for the efficient storage of inventory are explained along with emphasis on practical issues such as security, stock accuracy, optimizing the use of space, reducing surplus and obsolete stock and stocktaking.

o   Identify and correct problem areas in your inventory management systems.

o   Discuss various techniques for safely and effectively managing inventories and optimizing services to clients.

o   Provide for effective management, including disposal, of surplus, scrap and excess inventory. 
Who Should Attend 
·       Employees with supply responsibilities in organizations in the private, public and governmental sectors.
·       Factory and inventory control professionals, manufacturing and production control managers, industrial engineers, plant managers, material and purchasing managers, factory manager and customer/technical service managers who can benefit from enhancing their inventory management techniques
·       Logistics managers and personnel
·       Warehouse managers and personnel
·        Intended for Finance, procurement, and supply chain professionals looking for ways to become more effective and efficient by improving their inventory management methodologies.
Training Contents
Session - 1
o   What is an 'Economic Order Quantity – EOQ?'
o   How Inventory Impacts Cash-Flow Planning
o   Factoring in a Reorder Point
o   Example of Using EOQ
o   'Carrying Cost Of Inventory'
o   Total Cost of Ownership
o   'Days Sales Of Inventory - DSI'

Session - 2


o   Inventory Turnover

Session – 3


Session -4

Methodology

Interactive Lectures, Individual and Group Dialogue, Power point presentation. Video Exposure. Lecture Sheets.

Tuesday, April 14, 2015





Brand Overview
Head & Shoulders is a brand of anti-dandruff produced by P&G.
Matt Elliott got Procter & Gamble researchers to start making a new anti-dandruff shampoo in 1950. Nearly a decade of research went into making a new formula, which introduced pyrithione zinc into the shampoo. It was first introduced to the U.S. market in November 1961 as a blue-green shampoo formula.
Head & Shoulders is the world's number one anti-dandruff shampoo. A power brand from P&G, this brand made it debuted in India in year of 1997. In the highly competitive shampoo market, which is estimated to be worth around Rs.1800 Cr, H&S is a major player in the anti-dandruff niche.
Now anti-dandruff segment constitute around 15% of the shampoo market moreover P&G is the global market leader in the retail hair care market with over 20% of the global market share behind Pantene and Head & Shoulders. According to P&G's annual report of 2011, the Beauty and grooming market share which primarily deals with the beauty segment constitute of '% of net sale of 24% and percentage of net earning account to 23%' for P&G. The prominent brand is Head and Shoulders in this segment
Segmentation
 A market segment consists of a group of customers who share a similar set of needs and wants. Rather than creating the segments, the marketers' task is to identify them an decide which ones to target.
The available segments of H&S can be found based on demography, geography, pshychography or life style. But being an FMCG product a shampoo brand like H&S the demographic and geographic segmentation is not as important as it based upon the life-style as well as customer preferences despite of their above segmentation. The core segments are
·         Anti-dandruff
·         Black hair
·         Shiny hair
·         Low-price
H&S started operating in the anti-dandruff segment. As a added benefit it also emphasized on smooth hair.

Target Market

The target market for H&S are the higher middle class people who are brand conscious, early adopter and who care about the overall health of their hair. H&S targets the people of middle age men ( in the beginning) having scalp and dandruff problems. At the initial period of its marketing strategy, it showed advertisement which shows the facts with only one use of the product, the shampoo gives almost 100% relief from shampoo. It introduced many other features like menthol, volume boost, and hair-fall therapy for the college going youth and young professional with hair conscious. H&S took the advantage of physiological mentality of this user group with adopting ads where prominent actors were used.

Positioning


H&S is positioned as anti-dandruff product which clear flakes with one wash. As the market leader it has successfully acquired the niche market of anti-dandruff segment. The effective distribution channel and deep penetration in the rural market has boosted up the sales in past year making it a leader. According to annual report of H&S 2011 the quote states "H&S was relatively small, primarily north American brand a decade ago. We invested in combination of marketing and product innovations and began to expand the brand globally. Since then we have more than tripled sales and H&S is now the largest shampoo brand in the world."




Point of parity (POP) 

Head and Shoulder consists of such POPs:
•Dream soft & Smooth
•Stunning Black Shine
•Lusciously Thick & Long
•Anti-Dandruff Solution
•Hair Fall Solution





Point of Difference (POD)

It was during 2005 that Head & Shoulders began its aggressive campaign to regain the lost market.The brand roped in the bubbly Preity Zinta to endorse the brand. Earlier Ajay Jadeja had endorsed the brand.During this period, the brand also extended its positioning from Anti-Dandruff to "Soft hair + dandruff removing " proposition. The brand also introduced different variants like Menthol, Aloevera, Black, Naturally Clean,smooth & silky to increase the product line depth.
The brand also changed ZPT formula to Vitazinc to support the new positioning. Along with the new brand ambassador, the brand also talked about eliminating 5 problems arising out of dandruff : Flakes,Irritation,Itchiness,Dryness and Oiliness.




Recommendation:

Although Head & Shoulders has aggressive in the market, it is still lagging behind Clinic All Clear in terms of creative campaigns. Globally, Head & Shoulders had come out with some highly creative campaigns which was not replicated in South Asia by the agency.The brand is now available in a new look and with the aggressive campaigns, the brand hopes to keep its Head High. The brand should try to make more creative campaigns.


References